How to Write a Public Relations Plan – Where to Start – Worksheet
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Get it written →Overall Situation / Introduction The opening section provides the situation overview/background and introduces the PR campaign’s purpose.
Overall Goals. What is the overall goal(s) of the public relations plan?
Objectives for Target Audience. Provide “SMART” objectives – Specific, Measurable, Attainable, Relevant, Time-bound (audience specific too).
Target Audience(s). Who is the target audience. Who do we need to reach?
Target Audience 1
Objective 1a Objective 1b
Target Audience 2
Objective 2a Objective 2b
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