English 124
In this discussion we will explore the use of ethos, pathos, and logos in texts with which we are familiar and see every day. According to recent data in Forbes magazineLinks to an external site., we are exposed to between 4,000 to 10,000 commercials every day. It is important to be aware of how these commercials may be working on us.
A 30 second spot for a Super Bowl commercial costs approximately 5.6 million dollars. Clearly, advertisers need to make the most of their time, and use all the rhetorical tools they can to move their audience. Commercials are a very succinct way to explore the use of rhetorical appeals.
Step 1 Please post your initial response to the following prompt:
Be sure to look back through the ethos, pathos, and logos sections for specific things to look for and discuss.
Go to YouTube and search for: 2024 Super Bowl commercials.
Find one 2024 Super Bowl commercial that interests you.
Briefly summarize the commercial by including the company, product, and include the key points of the narrative (story) in the commercial.
Then, discuss how it uses the various rhetorical appeals to move the audience. Cite specific examples and evidence from the video.
Copy and paste the link to the video of the commercial at the top of your initial post.
Once you open the dialogue box to post your initial response, click on the icon that looks like a plug above your dialogue box. Click on YouTubeor View All if YouTube doesn’t show up. Search for your video, and then click on Embed Small when you find it.
Post your initial response. Be sure to post your initial response directly into the dialogue box. You may choose to first write it in a document, but then copy and paste your work directly into the dialogue box.
STEP 1 LENGTH: AT LEAST 300 WORDS
YOUR INITIAL RESPONSE IS DUE BY FRIDAY BEFORE 11:59PM.
Step 2 – Please respond to at least 2 classmates who selected a commercial that intrigued you.
- ANSWER THESE QUESTIONS:
What caught your attention about the commercial?
What caught your attention about your classmate’s observations?
- What other observations can you make about how the commercial is moving the audience?
Be sure to include your classmate’s name at the beginning of your response to him/her.
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