Case Study Analysis Report- TUI

Introduction 

The introduction should draw from academic sources and include (but not limited to): 

A brief explanation of the aim of the case study report 

A definition of the internal business environment 

A definition of the micro business environment

A definition of the macro business environment. 

Section 1

This section should give a summary of TUI by including the following (but not limited to): 

Business overview (e.g., key events, products/services, business type, legal structure) 

• Size (e.g., annual revenue, number of employees, scale of operation, market share) 
• Sector and industry operations 
• Direct and indirect competitors 
• Organisational structure and leadership team. 

Section 2

This section should interpret the information provided by including the following (but not limited to): 

The impacts of increasing corporate tax rate after Brexit on TUI’s internal environment

How TUI can recover from challenges they are facing using internal environment 

• Section 3 
• This section should interpret the information provided by including the following (but not limited to): 
• The impacts of increasing corporate tax rate after Brexit on TUI’s micro-environment
• How TUI can recover from challenges they are facing using micro-environment. 
• Section 4 

This section should use the information provided to analyse TUI’ macro environment: 

The impacts of PESTLE factors on TUI’ operations. 

How TUI can recover from challenges they are facing using macro-environment

Conclusion 

This section should include (but not limited to): 

Suggestions for TUI how to improve its operations considering the micro, internal and macro analysis.

Propose recommended strategies, possible limitations and possible action plan