Marketing Strategy

Should be exact and your own words

Foot Locker, the New York-based specialty athletic retailer, acquired Atmos, a Japan-based premium athletic retailer, for $360 million in November 2021. Richard Johnson, Chairman and Chief Executive Officer of Foot Locker, said, “We deeply value Atmos’s unique brand, innovative, experiential stores, premium offerings, collaborations and understanding of sneakerhead culture. Atmos expands our global reach in the rapidly growing Asia-Pacific market, establishes a critical entry point in Japan.” After this acquisition, Atmos will maintain its brand name, preserving its identity, and unique value proposition as part of the Foot Locker brand portfolio in the Japanese market.

Consider the global retailing entry strategy framework, what are the rationales behind this acquisition (3 pts)?

In order to market to the Japanese customers, which type(s) of brand images would be more effective for Foot Locker in Japan? Which type(s) would be less effective? Explain why (4 pts).

Collepals.com Plagiarism Free Papers

Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS

Why Hire Collepals.com writers to do your paper?

Quality- We are experienced and have access to ample research materials.

We write plagiarism Free Content

Confidential- We never share or sell your personal information to third parties.

Support-Chat with us today! We are always waiting to answer all your questions.