Principles of Marketing Mod 8

Mini-Case: How to Watch Movies

1.

How would you advise any of these companies with regard to their strategy, positioning, and tactical execution? Take one (Netflix, Hulu, cable, or Redbox), and draw a scenario in which strengths might be retained, weaknesses strengthened or eliminated, and future directions pursued to make the business model more solid, more profitable, and less prone to competitive matchiaboutng or attack.

2.

If these companies start looking even more similar and commodity-like in the next 3-5 years, how would you advise one of them to break out of the pack and distinguish itself by offering . . . what?

3.

How can any of these providers take greater advantage of a CRM philosophy? Most of them have little by way of retention programs, e.g., customers can cancel or rejoin anytime. Are there any benefits for staying?

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