only answering Q2 in part one and Q11 in part two

Group Project Assignment Saudi Electronic University College of Administrative and Financial Sciences E-Commerce Department Student Name: 1- Sumayah alyami 2- Hind al Harbi 3- Hamidah Alghamdi 4- Aeshah alshanqiti 5- Abrar Student ID: 1- 190246882 2- 170126840 3- 190091815 4- 200101728 5- Course Title: E-Business Strategies and Course Code: ECOM421 Business Models Academic Year/ Semester: 2023-24/Second Semester CRN:24254 Instructor Name: Student Grade: 1|Page Grade Level: Saudi Electronic University College of Administrative and Financial Sciences ECOM421 – E-Business Strategies & Business Models Group Project Assignment Academic Year 2023/2024, Semester (2) Submission Part 1 Saturday, 24th February 2024 (End of Week 5) 15 Marks Part 2 Saturday, 27th April 2024 (Week 11) 15 Marks Part 3 Saturday, 27th April 2024 (Week 11) 10 Marks Total Marks: 40 2|Page Questions You have just graduated from Saudi Electronic University and have been selected by a company as a Project Intern for a month’s probation period. Your marketing manager has invited you for coffee, and during your interaction with him, you came to know that your company wants you to support it in growing the business. Your Marketing Manager has told you to prepare a project report and design a PowerPoint presentation based on specific parameters. The company will decide whether to offer you a full-time opportunity or not based on our quality of work, efforts, and creative thinking. Kindly do this assignment with great dedication. This assignment aims to help students learn how to apply skills and knowledge in planning, managing, and nurturing a business by implementing an appropriate strategy. Students are expected to understand the ongoing recent developments in the marketplace and be able to employ various concepts of this course deliberately to boost the businesses of the company where they are working/or will work. This assignment is divided into three parts, and students are encouraged to submit each as per the stated due date. Students are suggested to create a group of 3-5 students in each group to complete this group project and join any one of the groups below, considering that the company has selected all members of your group, stated in front of each group number. Group 1: Burger King Group 2: Salam Telecom Group 3: Othaim Market Group 4: Haraj Group 5: Micromax Group 6: Talabat Group 7: Pepsico Group 8: Uber Group 9: Al Dawaa Note: Kindly ensure your group members have joined a single group only. Join your group on or before the end of Week 2. 3|Page Group Project Assignment Part 1 Submission: Saturday, 24th February 2024 (End of Week 5) Marks: 15 1. Company Profile (3 Marks). Brief descriptions of the company, such as About the company, Products & Services, Vision and Mission statement, and Organizational structure 2. Business Canvas Model of the company (3 Marks). Design a business canvas model of the company and explain each element by writing at least 2-3 lines for each. 3. SWOT Analysis of the company (2 Marks). Do the company’s SWOT analysis and explain each by writing at least 2-3 lines. 4. Core competencies of the company (2 Marks). Write the core competencies of the company. 5. Types of Business Models (2 Marks). Discuss the types of business models (B2B, B2C, C2C, Social Commerce, Local Commerce, and M-Commerce) adopted by the company. 6. Challenges faced by the company (3 Marks). List the key challenges the company faced/ is facing and discuss their impact on the company. 4|Page Group Project Assignment Part 2 Submission: Saturday, 27th April 2024 (Week 11) Marks: 15 7. Porter’s Five Forces Analysis of the company (3 Marks). Do Porter’s Five Forces Analysis of the company. 8. Compare the business strategy of the company with one of its competitors (3 Marks). Select any one competitor of the company and do a comparison of their business strategies. 9. Suggestions to the company (3 Marks). As a Project Intern, suggest your suggestions to the company. 10. Design a business plan for the company (3 Marks). As a Project Intern, design a business plan/strategy to help the company increase its revenue by suggesting the company start a new business unit or by launching a new product or service. 11. Learnings from this project (2 Marks). Write any five key learnings after finishing this project. References (1 Mark). Write all the sources using the APA style of referencing. In case of a wrong referencing style, your group will lose 1 mark. Learn how to refer to a website, article, and such sources. 5|Page Group Project Assignment Part 3: Group Presentation submission & Group Presentation Submission: Saturday, 27th April 2024 (Week 11) Marks: 10 Make a PowerPoint presentation for your Group Project Assignment based on Part 1 and Part 2 work, mentioning all the stated contents, and upload it on Blackboard. For preparing the PowerPoint presentation, there must be a minimum of 10 slides with a good background design, readable font size, and style with the appropriate color. The presentation must have the following format: ▪ ▪ ▪ ▪ ▪ ▪ ▪ First slide: Group members’ name and Student id & Group Project Assignment Number Porter’s Five Forces Analysis of the company Business strategies comparison with one of its competitors Suggestions to the company. Business plan for the company Learnings from this project References Note: Group Project Assignment Part 3 (10 Marks = 5 Marks for Group Presentation submission & 5 Marks for Group Presentation in the class i.e. Virtual/F2F) Presentation schedule: 12th to 15th May 2024 (Week-14) 6|Page Group Assignment Guidelines (use this as a checklist before your submission) This is a group assignment in which each group should have members between 3 to 5 students. Any one member from each group will submit an assignment over Blackboard within the stated due date. Please be sure that you have enrolled yourself in a single group only. Kindly read the below instructions: S. No. 1 2 3 4 5 6 7 • • • 8 General Instructions Plagiarism is a serious offense. Any kind of plagiarism will result in a mark of 0. Say No to Plagiarism. There should be no plagiarism. Do not copy your answers from other students’ answers or the internet. If you have visited any website for your understanding, write the sources of the website/article under Reference. Include the cover page with all information required. If you are not using or filling the cover page, 1 mark will be deducted. Put a table of contents before the answer page. The use of In-text citations in case of using others’ work. Ensure that you follow the APA style in your project and references. Your assignment length should be between 500 to 1000 words in total. Proofread your work for spelling, grammar, and punctuation. Your file should be saved as Word doc (No submission in PDF format) Example: Your Group Number_ECOM421_Assignment Number .doc Your Group Number_ECOM421_Assignment Number.doc Your Group Number_ECOM421_Assignment Number. pptx Formatting style elements Use 1.5 line spacing and adjust it to all paragraphs (alignment). Use the footer function to insert the page number. Use black color for your answers. Gentle reminder: As per the marking policy available on your blackboard, a deduction of 20% will be applied due to the following reasons: • Late submission • Poor structure of the assignment/If the word count is incorrect or if the assignment has multiple spelling, grammar, or punctuation issues. • Plagiarism is strictly prohibited, and in case of copying answers either from the internet or from any existing or previous students’ submissions will attract 00/15, i.e., Zero marks. • Kindly check for plagiarism before submitting the assignment. “Plagiarism is Injurious to Good Grades.” Good Luck! 7|Page Answers Company Profile Al-Othaim Market is a leading wholesale and retail consumers products provider in the Kingdom of Saudi Arabia (‫عن الشركة‬, n.d.-c). The company was established in 1956 by the late Sheikh Salih Al-Othaim (Company Profile Main Market, n.d.). It is a subsidiary of Al-Othaim Holding Company (Othaim Holding Company, n.d.). it operates 360 branches in Saudia Arabia and Egypt. The company’s product mix consists of fresh and baked goods, frozen food, drinks, health and beauty items, infant care items, home care, appliances, hardware, tools, computer accessories, and other electronics. Through its wholesale department, Al-Othaim Market supplies goods to large families, hotels, retailers, hospitals, and charity organizations (Abdullah Al-Othaim Markets Co Company Profile – Overview, n.d.). Al-Othaim Market’s vision is “Better life at lower costs” (‫عن الشركة‬, n.d.-c), and it’s mission is to contribute to enable society to live better by providing the best value, desirable quality, and distinctive experience to customers, providing the best motivational and developmental work environment to its employees, building business partnerships based on trust and mutual benefits with their suppliers, maximizing short and long-term investment returns to investors, and promoting sustainability, food and environmental security, and job creation to society (‫عن الشركة‬, n.d.-c). Al-Othaim Markets is a prominent Saudi family company. Abdullah Al-Othaim was able to expand the small institution, founded by his father, Saleh Al-Othaim, into a contribution company with 900,000,000 shares in the Saudi market today. In regard of the organizational 8|Page structure, the company choose to keep leadership among family members and adopted a multigenerational leadership strategy who hold a deep understanding of the company shared values. As result, adopting this strategy has significantly contributed in the company’s success (AlOthaim Success Story: A Case Study of Multigenerational Leadership, n.d.). Moreover, AlOthiam Markets established Othaim training academy in 2000, a Free training on retail trade. It Trained thousands of cadres to work in the company or any other company (Abdullah AlOthaim Markets, 2013). Core competencies of the company The core competencies of Al-Othaim lies in its customer orientation strategy that focus on customer satisfaction and providing high quality products experience with reasonable prices. Moreover, Al-Othaim buy and build its own branches (Al-Othaim Success Story: A Case Study of Multigenerational Leadership, n.d.). It also created many sub-factories to supply its branches and provide a competitive price such as: Zod to supply bread and bakeries, Altazage to fill and package meat and vegetables according to the customer’s desire and need next to providing its own brands. In addition, it owns very developed wheelhouse with high technologies that wok in instant supply of goods (Abdullah AlOthaim Markets, 2013). The company also offers Iktisab cared and many other promotions and monthly completions as part of its social responsibility to offer discounts to low-income customer, solders and teachers (IKTISSAB, n.d.). 9|Page Types of Business Models Since Othaim has a significant presence in the market, they have a variety of business models to meet customers’ segmentation needs. Here are some of the models they use: – B2B business model : if you enter to othaim markets you will see different sections of skin care, fruits, frozen, baker … etc. in all these sections you can find different items from different brands, and here when we see that othiam use B2B to buy form other business and sell it in their market .and this type of transactions generally have a longer sales cycle, but higher-order value and more recurring purchases.(BigCommerce ,2021) – Local Commercel model: The Othaim Market Group is a group of local and international brands, as well as commercial agencies from around the world specializing in vital food and consumer goods. To achieve the state’s policy of national food security, we provide alternatives to consumers at competitive prices and of high quality.(othaim market.2004) And the success in this alternative of Al-Othaim brand products has become the subject of increasing demand and attention from consumers. (othaim markt.2004) – M-Commerce model : othaim market they have an app called (othiam vendor portal) this app is for “Vendors portal is an App dedicated to Vendors where they can login and view their active Orders and Returns and can reserve gates via this app” They also have app called (Loyalty Iktisab) is one of the most prominent service and marketing programs offered by the company to strengthen the relationship with customers by offering many 10 | P a g e valuable and distinguished rewards and enjoying special benefits in weekly and monthly offers and festivals. (othaim market.2004). Through the program, customers earn cash amounts added to the card as a balance that can be used in the future for each purchase from Abdullah Al-Othaim Markets retail and wholesale outlets. Customers earn an amount of SAR 2 against each SAR 100 they spend in retail outlets, and SAR two against each SR 1,000 they spend in wholesale outlets.)othaim market.2004) – Social Commerce model e :This type of marketing e-commerce model allows to customers complete purchases without leaving social media apps. On othaim market, you can find their advertising on YouTube when you watch some videos on it or when you search for something and you enter the website you can see a pop box in the empty side of the website. – B2C model : on the othaim market they use the online markets only for vender same as the app they used in m-commerce but in their strategy, their plan they will launch an app or upgrade their current app to make the customer purchase from this app. When I was searching in the website I found something very interesting, they put the prices for the products in the website, and this will help the customers when they want to purchase from the store they can enter from their mobile, or laptop, or iPad to check the prices and the can count how much in their packet in the end of month. It is important to use models such as these for the growth strategy of the Othaim market so you can compare her to others and identify what makes her weak and turn it into a strength. 11 | P a g e Challenges Faced by Othaim Market and Their Impact. 1. Challenges Increasing Competition from E-commerce Platforms Othaim Market is facing fierce competition from online shops due to the explosive rise of ecommerce in Saudi Arabia. Due to ease and a greater selection of options, consumers are moving more and more toward online purchasing (Rahman, 2014). Due to this challenge, Othaim Market’s foot traffic in its physical stores is immediately impacted, and to stay competitive in the digital marketplace, it must make strategic investments in growing and improving its online presence. Shifting Consumer Preferences and Shopping Behaviors A changing client preferences and shifting purchasing habits are driving ongoing change in the retail industry. To meet the changing needs of its customers, Othaim Market must constantly modify its product line, advertising plans, and store designs (Rahman, 2014). Diminished client loyalty could arise from an inability to foresee and address these changes efficiently. Balancing Inventory Levels Across Multiple Locations Othaim Market faces difficulties in properly controlling and balancing inventory levels because it is a retail chain with multiple locations throughout different regions. Product demand could differ in different places, which could result in problems with overstocking or 12 | P a g e understocking (Rahman, 2014). These issues with inventory management can hurt profitability and customer satisfaction levels by increasing carrying costs or writing off surplus inventory. 2. Their Impact Decreased Financial Performance The company’s financial success may be directly impacted by challenges with inventory management and increased competition. Lower sales income and profitability could result from fewer customers entering physical stores and margin pressure from online rivals (Alhisan, 2019). Diminished Customer Satisfaction Reduced customer satisfaction may arise from insufficient attention to adapting to changing consumer preferences and keeping appropriate stock levels. This might therefore have a detrimental effect on word-of-mouth and consumer loyalty, which would further hurt sales and the reputation of the business (Alhisan, 2019). Strategic Positioning How successfully Othaim Market overcomes these obstacles will determine how strategically positioned it is in the retail industry. To be relevant and competitive in the market, businesses must successfully adjust to e-commerce trends, implement effective inventory management procedures, and respond quickly to shifting consumer expectations (Alhisan, 2019). 13 | P a g e References: – Alhisan, N. (2019). Impacts of Financial Systems In the Development of an Economy on Companies Listed in Tadawul. Multi-Knowledge Electronic Comprehensive Journal For Education & Science Publications (MECSJ), (16). – Rahman, M. N. (2014). A study on Saudi Arabian retail dynamics, its potential future, and challenges. International Journal of Business and Economic Development (IJBED), 2(1). – ‫منتجات العالمة التجارية ألسواق العثيم تعزز الثقة بالجودة والتميز في السعر‬. (n.d.). Othaimmarkets.com. Retrieved February 17, 2024, from https://www.othaimmarkets.com/news/brandproducts.html – Ecommerce business models: Types + what to select. (2021, November 4). BigCommerce. https://www.bigcommerce.com/articles/ecommerce/types-of-business-models/ – ‫الشركة عن‬. (n.d.-c). https://www.othaimmarkets.com/about-us – Company Profile Main market. (n.d.). https://www.saudiexchange.sa/wps/portal/saudiexchange/hidden/company-profilemain/!ut/p/z1/04_Sj9CPykssy0xPLMnMz0vMAfIjo8ziTR3NDIw8LAz83d2MXA0C3Sy dAl1c3Q0NvE30I4EKzBEKDMKcTQzMDPxN3H19LAzdTU31w8syU8v1wwkpK8hO MgUA-oskdg!!/?companySymbol=4001 – Abdullah Al-Othaim Markets Co Company Profile – Overview. (n.d.). GlobalData. https://www.globaldata.com/company-profile/abdullah-al-othaim-markets-co/ – Al-Othaim Success Story: A case study of Multigenerational leadership. (n.d.). Misk Foundation. https://hub.misk.org.sa/insights/entrepreneurship-saudi-stories/2023/casestudy-al-othaim/?allowview=true 14 | P a g e – Abdullah AlOthaim Markets. (2013, September 10). Othaim Markets ‫[ أسواق العثيم‬Video]. YouTube. https://www.youtube.com/watch?v=dDchth-BQJ8 – IKTISSAB. (n.d.). https://iktissab.othaimmarkets.com/compatible-with-sharia 15 | P a g e Table of Contents Group Project Assignment Part 1 S. No. Contents Page Number 1 Company Profile 2 Business Canvas Model 3 SWOT Analysis 4 Core competencies 5 Types of Business Models 6 Challenges faced by the company 16 | P a g e

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