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April 20, 2024

Discussion

The purpose of the discussion post is to let you connect what you learned in the classroom with the real-life example / situation.

Extra credit: Online discussions are for the extra credit. Throughout the semester, there will be 5 online discussion posts and each will count as 0.1 extra credit.

Each discussion post will be available for one week. Since this is for the extra credit, there will be no re-opening of the discussion post.
Again, since this is for the extra credit, I will not set up the due date/time. And because of this, it will not show up on you Canvas Calendar.
To get the full credit, you should answer all discussion questions.

Feel free to read other students’ answers/thoughts.

Please watch the video and read news article
Vox: youtu.be/GHpFjtuAYLQ
News: https://www.nytimes.com/2020/02/15/sports/nba-adam-silver-china-kobe.html (Links to an external site.) or https:// (Links to an external site.)www.si.com/nba/2019/11/12/rockets-lost-revenue-sponsorships-daryl-morey-tweet (Links to an external site.)

Discussion question:

If you are the marketer / PR manager of NBA, how would you deal with this situation (i.e., China’s backlash)?

(The purpose of this online discussion is NOT to discuss whether Daryl Morey’s tweet or NBA players’ following comments are appropriate or not, but to let you think about how you are going to do the business as a “marketer” when you encounter political issue.)

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