7-2 Final Project: Strategic Plan Presentation

The final project for this course is the creation of a strategic plan presentation. The healthcare industry is constantly changing, and healthcare professionals should be prepared for the challenge. As the final stop in your journey toward your bachelor of science in healthcare administration, you will integrate the knowledge and skills you have developed in previous coursework and over the duration of the term into a capstone assessment. This assessment will allow you to demonstrate the knowledge, skills, abilities, and dispositional growth you have experienced during your program.

For the presentation, you will select an existing healthcare organization that fits one of the following areas of opportunity and develop a comprehensive strategic plan for this change.

Option 1: Organization Is Offering a New Service—Create a strategic plan that will guide the organization in bringing to fruition a new service, for example, offering portable MRIs, starting a new urgent care clinic, or opening a new outpatient surgery center.

Option 2: Organization Is Expanding an Existing Service Area—Create a strategic plan that will guide the organization in expanding an existing service to an underserved population that needs attention in this area. Examples include a population that has limited access to primary care services or a population-to-provider ratio that indicates a shortage or groups of persons who face economic, cultural, or linguistic barriers to healthcare in the local area and reside in a specific geographic area.

1. Evaluation of Capstone
   The project is divided into five milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules One, Two, Three, Four, and Five. The final project will be submitted in Module Seven.

In this assignment, you will demonstrate your mastery of the following course outcomes:

1. Engage diverse healthcare stakeholders using communications that reflect keen interpersonal skills, effective collaboration practices, and deep cultural competence

Demonstrate knowledge of microeconomic, macroeconomic and financial principles through monitoring and utilization of financial and economic data for decision-making and strategic planning

Utilize principles and functions of management to interpret market analyses for strategic planning and to foster organizational development, promote effective use of human resources, and enhance operations

Propose recommendations to improve the effectiveness and integration of information management systems at the various levels of healthcare organizations and achieve organizational goals

Assess contemporary policies, regulations, and governance structures relevant to the United States healthcare delivery system for their impacts to populations’ health and their implications for ethical decision-making

Promote dynamic organizational cultures that establish strategic visions, methodically analyze and interpret data based on sound epidemiological and statistical principles, and embrace change for continuous healthcare quality improvement

Prompt

After choosing the topic for your course project, you will work to develop the three phases of your strategic plan: the introduction and assessment phase; the implementation, communication, and management phase; and finally, the evaluation phase. The final strategic plan consists of a PowerPoint presentation that includes speaker notes and voice-over.

Your strategic plan must be submitted as a comprehensive presentation to the board of directors of your selected institution for approval and buy-in. You can use PowerPoint or another comparable presentation tool, with instructor approval. Your presentation is expected to be professionally crafted to the needs and specifications appropriate for the discipline, area of interest, and type of initiative you are proposing. Because your strategic plan will be different from those of others in your capstone experience, you will likely include different additional resources, information, visuals, and strategies for progress. At minimum, your presentation must address/include the following topics:

• Phase I – Introduction and Assessment: In this section you will give background on your organization and introduce the project that precipitates the strategic plan and what your assessment tools and approach will be. Your introduction and assessment should include the following:
• The mission, vision, values statements, structure, and current community position of the organization
• A project topic that is the focus of the strategic plan, including the goal(s) of this project
• An appropriate analysis tool to assess the impact of your project on your organization
• The effect of internal and external factors on the feasibility and development of the project
• Phase II – Implementation and Communication Plans

Implementation Plan: Provide a comprehensive plan for implementation that includes the following:

The target area or intended population and established goals

The timeline and implementation milestones of the initiative

The financial impact of the initiative, including any necessary capital expenditures, necessary fundraising, or potential financial benefits

1. The resources needed to effectively implement the initiative, including staffing, equipment, and technology needs

Compliance with all federal and state regulations relevant to the proposed plan

Potential ethical challenges and plans for monitoring behavior, practices, and procedures

1. Communication and Management Strategy: Your total communication plan should address the strategies and practices you will employ to communicate to the proper stakeholders at the proper times. In this section you should detail your comprehensive approach for how you will communicate this change and its impact, how you will keep people informed of the project’s progress, and how you will keep them informed of the project’s ongoing results.
2. Phase III – Evaluation Strategy: This plan for managing and measuring progress and success of your initiative should include the following:
3. A discussion of the specific goals and milestones of implementation of the initiative. Lay out your goals in a clear, obtainable fashion to ensure that progress milestones are clear, reasonable, and consistent.
4. Specific definitions of measures of progress toward obtaining the intended goals and a description of the tools that you would use to measure progress. What strategies will be used to measure success, and how will adjustments be made should progress toward these goals fall short or change?
5. A plan to collect and analyze information to ascertain stakeholder satisfaction with the initiative. What information will be looked at, and who are the stakeholders that will be considered?

Possible Indicators of Success

Category 1: Engage diverse healthcare stakeholders using communications that reflect keen interpersonal skills, effective collaboration practices, and deep cultural competence

1. Does the student demonstrate the following abilities?

Create buy-in among internal and external stakeholders for the proposed initiative

Apply ethical and cultural principles to their program planning, implementation, and evaluation processes

1. Collaborate with others working toward a common healthcare goal
2. Recognize the importance of developing their own interpersonal skills
3. Category 2: Demonstrate knowledge of microeconomic, macroeconomic, and financial principles through monitoring and utilization of financial and economic data for decision-making and strategic planning
4. Does the student demonstrate the following abilities?
5. Effectively establish estimates of financial impacts of health initiatives
6. Evaluate resources needed to effectively implement the project
7. Work collaboratively with leadership and other key figures in the project’s development and implementation in designing and delivering an effective initiative

Illustrate the important data points required to support the financial decision-making process

1. Category 3: Utilize principles and functions of management to interpret market analyses for strategic planning and to foster organizational development, promote effective use of human resources, and enhance operations

Does the student demonstrate the following abilities?

Formulate a target area or population

1. Develop a project timeline and establish goals
2. Evaluate findings and develop specific action plans intended to improve initiative outcomes/goals
3. Effectively show the steps involved to change or enhance a service
4. Category 4: Propose recommendations to improve the effectiveness and integration of information management systems at the various levels of healthcare organizations and achieve organizational goals

Does the student demonstrate the following abilities?

Identify internal and external strengths and weaknesses that could impact project outcomes

Develop a project timeline with integrated milestone completion dates

1. Apply evidence-based practices and tools in creating an initiative to achieve organizational goals

Category 5: Assess contemporary policies, regulations, and governance structures relevant to the United States healthcare delivery system for their impacts to populations’ health and their implications for ethical decision-making

• Does the student demonstrate the following abilities?

Assess federal and state regulations relevant to the project and their potential impacts

1. Use evidence-based ethical decision-making and critical thinking to support outcomes and goals
2. Address potential ethical challenges
3. Employ communications skills that consider and are sensitive to stakeholders and those impacted by the initiative
4. Category 6: Promote dynamic organizational cultures that establish strategic visions, methodically analyze and interpret data based on sound epidemiological and statistical principles, and embrace change for continuous healthcare quality improvement
5. Does the student demonstrate the following abilities?

Integrate the organization’s mission, vision, and values into the project goals

• Define measures of progress toward intended goals

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