mgt 4810 company project
Company Analysis Project Dr. Amye Melton MGT 4810 • Excel • Calibri • Minimum 12 Point Font • Prepared by: Your Name should be on each page in the footer • Page number should be included on each page except page one Formatting Prepared by: Dr. Melton 3 • Cover Page • Executive Summary • Should not exceed one page • Must have three paragraphs • Table of Contents • Project is in 5 sections • Preliminary analysis – focus, goals, and objectives • The remote external environment • The immediate external environment • The internal (organizational) environment • Strategy formulation Layout Prepared by: Dr. Melton 4 • There are a total of 12 tools to be incorporated. • We will cover each of the 12 tools throughout the semester. • Reference information should be used to make it easy to understand where the information was obtained. • Put references used on each page. A reference list at the end of the document will result in points being deducted. • Creativity is expected. • Graphs are required. • Online students will submit the document as a PDF (ready for printing) and in Excel. • Graphics are appropriate to enhance the readers understanding. However, graphics are not required. 5 Prepared by: Dr. Melton • I will not accept the project if it is submitted late. NO EXCEPTIONS. I would suggest you plan to have the project completed a week prior to the due date. I will add one point for every day the project is received early, not to exceed 10 extra points. Final Project Prepared by: Dr. Melton 6 • The Company Analysis Project is meant to be culmination of all the learnings in the class; to do well on the project and presentation, it is imperative you draw upon readings, discussions, and assignments in presenting your analysis. You will need to do a fair amount of outside research about your industry and firm and you must properly cite your sources. • Think of this project and presentation as a case analysis without a previously written case where you must do the research on the organization to understand its situation and then recommend actions to achieve or maintain competitive advantage. Final Project (cont.1) Prepared by: Dr. Melton 7 • The project should answer the question: “What would I do to gain/maintain competitive advantage if I were in the driver’s seat of this organization?” Your answer should be supported by a strategic overview of the organization within its competitive environment including background on the industry and firm, how the organization has changed over time, new & emerging competitors, industry forces acting on the organization, outlook for the industry, and major opportunities and threats for the organization. Final Project (cont.2) Prepared by: Dr. Melton 8 • Your position is that of an internal business consultant to the CEO of a company. You have been hired to do a strategic analysis of a particular company and the industry it is in using the outside research materials and professional tools provided in the text. The goal is to determine what direction the company should take and make specific strategy recommendations should what the company should do next and why. Sometimes you may determine problem areas and call attention to certain problems that exist. Final Project (cont.3) Prepared by: Dr. Melton 9 • You should always consider yourself as part of the company. For example, you should say, “This is what we should do.” Do not rehash facts about the firm that would already be well known to managers. • Your conclusions and recommendations should focus on professional and documented answers to the question, ‘what next and why?” Final Project (cont.4) Prepared by: Dr. Melton 10
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