Marketingg
Objective:
Develop a comprehensive social media marketing campaign for a selected company that leverages Robert Cialdini’s six principles of influence: Reciprocity, Commitment/Consistency, Social Proof, Authority, Liking, and Scarcity. Students will create and present a set of marketing materials designed to enhance the company’s brand presence on social media.
about Apple Vision Pro
1- Select a company: choose a company with an existing social media presence. This can be a local business, a well-known brand, or a non-profit organization.
2- Research: Investigate the company’s current social media strategy, target audience, and marketing goal. Identify areas for improvement or opportunities to reach a broader audience.
3- Create Marketing Materials: Design a set of three marketing materials that could be used on the company’s social media platforms:
– Print Ad: Design a print ad that could be shared as an image on social media. The ad should incorporate elements that attract the viewer’s attention and convey the company’s message effectively.
– Video: Produce a short video (30 seconds to 1 minute) that promotes that company or its products/services. The video should be engaging and suitable for sharing on platforms like Instagram, Facebook, or Twitter.
– Additional Marketing Material: Choose another form of marketing material (e.g., an infographic, a blog post, an interactive poll, or a contest announcement) that fits the company’s brand and appeals to its social media audience.
4- Apply Cialdini;s Principles: For each piece of marketing material, explicitly incorporate at least one of Robert Cialdini’s six principles of influence. Explain how you have used the following principles in your designs:
– Reciprocity: Offer something of value to get something back.
– Commitment/Consistency: Encourage viewers to make small commitments that lead to larger commitments.
– Social Proof: Show that others have endorsed your product or service.
-Authority: Establish the company’s credibility and expertise.
-Liking: Make the company or its products/ services more relatable and likable.
-Scarcity: Highlight the uniqueness or limited availability of the offer.
5- Presentation: Prepare a presentation explaining your marketing campaign. Include the following elements:
A brief overview of the selected company and its current social media presence.
– A detailed explanation of each marketing material created, including the design choices and the specific Cialdini principle applied.
– The expected impact of your campaign on the company’s social media engagement and brand presence.
6- Submission: Submit your marketing materials and a written summary of your campaign that outlines how each piece applies Cialdini;s principles. Include any mockups, storyboards, or scripts used in the creation of your materials.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
