Manage business across cultures case study?
Manage business across cultures case study?500 words analysis
The miniso doll incident (2022.8 Spain’s miniso mistakenly referred to a Chinese-style cheongsam princess as a geisha doll in a social media campaign for a newly released toy):
https://zhuanlan.zhihu.com/p/553110251?utm_psn=175…
Easy to understand:
https://brandzaar.com/blog/miniso-the-truth-behind…
https://m.jiemian.com/article/7934678.html
https://zhuanlan.zhihu.com/p/72765551
In response to the above incident, miniso has taken a number of measures:
1. issued a statement on the “right remedy”.
2. a unified approach to social media and the cancellation of the partnership with the Spanish distributor
3. sanctioned the executives
4. change the logo and remove the Japanese language
5. de-Japaneseise the product (add Chinese elements to the product and promote it more)
What needs to be written (it’s a presentation speech):
An analysis of miniso’s corporate strategy:
The following are just some ideas
1. domestic country (did not mentioned this is China brand , so people think that this Japanese )
2.how to keep competitive under such negative pressure
3. In other country ? New slogan?
4. Products differences
5. Does customer differ ?
6. Cultural of company
7. Strategy to change and also keep the competitive ability
Use some business-related knowledge, combined with cross-cultural knowledge, to analyse the corporate strategy.
Provide a reference list
You can find some other references, not all of which will be in the reading of the course.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.