Company Analysis ( Walmart )
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Definition of the Task Environment
– The competitors and their market shares
– The products
– The value added chain (discuss each segment)
2. Key Success Factors in the Industry
– What are ways to compete? (Hint: think of business-level strategies)
– Historically, which of these have been most successful?
– What distinctive competencies are required in the industry? (Hint: What
must a firm do well to compete effectively in this industry?)
3. Key General Environmental Factors
– How have demographic changes influenced this industry?
– How have technological and economic changes influenced this industry?
– Which political and social trends have been most important to this
industry?
– Discuss global changes, and how this industry has internationalized
4. Strategic Groups within the Industry
– Identify strategic groups within the industry
– Name key firms or SBUs in each strategic group
– Provide a detailed discussion of your grouping criteria (i.e.,
price/quality)
– Provide an X-Y chart of the groups
5. Key Issues and Future Scenarios
– What key opportunities (in terms of products, vacant market niches, etc.)
exist for this industry?
– What key threats (in terms of new entrants, product life cycle, product
obsolescence, substitute products, etc.) exist for this industry?
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