What should the government do to provide incentives to improve disaster readiness?

Consider the following article: 

Preparing for Natural Hazards: A Better Approach

“Many companies may not take such simple steps, though—and employees perceive it. A study last year of nearly 1,400 U.S.-based employees commissioned by FM Global found that 75 percent of workers felt their employers were not well prepared for a natural disaster. If the workers are correct, many of those companies will not survive should a catastrophe occur. The U.S. Department of Labor statistics indicate 40 percent of American businesses never reopen after a natural disaster.”

FEMA provides the tools to provide readiness through:

http://www.ready.gov/

What should the government do to provide incentives to improve disaster readiness?

Do you feel that your organization is crisis ready? Why or why not?

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