Internet Marketing Question
Requirement: You are required to evaluate https://redboxsa.com website based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security … etc. You will need to analyze the business and provide suggestions to improve the current business situation. The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business. 1. Know the business (7 marks) Each poin worth 0.7 mark 1. What is the business? (Introduce the business). 2. What is the idea? (Provide an overview of the business idea & The visioning process). 3. What are the type of products and/or services provided? (Explain the products and services does the online store provide such as customer service, exchange and return, delivery, and payment options). 4. Explain the business statement, business vision and business objective. 5. Where is the money? (Explain the company’s business model and the revenue model. Give a general idea of how the business generates revenues) 6. Who and where is the target audience? (Explain demographics, lifestyle, consumption patterns, etc.). 7. Characterize the marketplace (Research the market and give an idea about the size, growth, demographics, structure, competition). 8. Describe the content of the business website 9. Conduct a SWOT analysis for the business (Provide 3 points each) 10. Develop an e-commerce presence map. (For example: website, email … etc. What activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.). 2. Explain the design of the system (4 marks) Explain in detail the design of the system (business objectives, system functionality, information provided) Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog • What can be improved or added into the system design? 3. Explain the current business e-commerce features (2 mark) What are the current website features? And what types of these features can be annoying to customers? Provide pictures. (What can you do to improve the current features on the website?) 4. Explain the business e-commerce process (2 marks) Explain in detail all the steps from the time user enters the website until the final user buys a product. (What can be improved in the process?) Guidelines for the assignment: The answer sheet must include the following: • Questions • Answers It requires effort, research, and critical thinking. Use font Times New Roman, 12 font size Use 1.5 line spacing with adjust to all paragraphs (alignment). Use the footer function to insert page number. Ensure that you follow the APA style in your project and references. The minimum number of required references is 5 references using APA style. Your whole report length should be between 1250 to 1600 words. You must check the spelling and grammar mistakes before submitting the assignment. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
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