Milestone One: SWOT Analysis
The final project is the creation of a 10- to 12-slide PowerPoint presentation communicating a pitch on behalf of your sports organization to a potential sponsor or licensee. The final product mimics a real-life pitch meeting, demonstrating critical skills for selling within the sport industry, including organizational knowledge, understanding your audience’s objectives, tailoring your pitch, and interpersonal skills necessary in the sales process.
This assessment addresses the following course outcomes:
Develop effective sales presentations that represent one’s sport organization and self professionally
Analyze sport organizations for establishing strategies that will support the organization’s position in their market
Assess potential clients and partners for establishing strategic partnerships and networks that will support increased sales within a sport organization
Establish the essential parameters of a sport sponsor contract based on the needs of a sport organization
Prompt
For this assessment, you will develop a pitch deck that communicates key information identified in your deal research. The pitch deck must be developed with your potential sponsor in mind, so you will need to frame the information included within the pitch deck in a way that piques the sponsor’s interest. Once you have developed your pitch deck, you will develop audio narration and/or speaker notes that clearly and effectively deliver the pitch to the potential sponsor.
Your pitch deck will be submitted as a PowerPoint presentation with audio narration and/or speaker notes.
Your pitch deck should include the slide criteria from the list below. Specifically, the following critical elements must be addressed:
Create a SWOT Analysis: Each section should have a minimum of two factors listed. (2–3 slides)
Strengths: Identify at least two strengths of the sport organization, individual, team, or facility and its prospective value to a sponsorship partner.
Weaknesses: Identify at least two weaknesses of the sport organization, individual, team, or facility and its prospective challenges for a sponsorship partner.
Opportunities: Identify at least two opportunities of the sport organization, individual, team, or facility and its prospective value to a sponsorship partner.
Threats: Identify at least two threats of the sport organization, individual, team, or facility and its prospective challenges for a sponsorship partner.
Prospective Sponsorship Opportunity: Expand upon how the prospective sponsor you identified in the Module One journal assignment may benefit from both a strength and opportunity identified in your SWOT matrix. (1–2 slides)
Organizational Overview: In this section, you will research your chosen sport organization and its current standing in the market. This information will be used to determine potential sponsors and inform your pitch deck. (2–3 slides)
Briefly describe the sport organization that you have selected for your pitch deck.
Explain the organization’s current position in the market. Support your response with research.
Describe the current state of the sport organization’s sales. Sales can include ticket sales, examples of existing sponsors, and viewership for broadcast media if applicable. Support your response with research.
Identify an area within the sport organization that needs improvement and may prevent a prospective sponsor from being interested in your pitch. Examples could be weaknesses or threats from your SWOT analysis. Support your response with research.
Describe the organization’s audience, including demographics like age, gender, geography, household income, and race. Support your response with research.
Potential Sponsor: In this section, you will expand upon the prospective sponsorship partner you identified in Module One. (1–2 slides)
Identify a potential sponsor that you will make a pitch to and explain why this sponsor is a good fit for your sport organization. Support your response with specific examples, including but not limited to analyzing how the organization’s audience aligns with the prospective sponsor’s target consumer.
Describe what your prospective sponsorship partner’s business objectives are. Support your response with research. Examples could be increasing brand awareness, promoting a new product, or entering into a new market.
Determine how this partnership will strengthen your sport organization’s position in the market.
Determine the key stakeholders that will be involved in this sponsorship and describe the role of each. Utilize your sports organization’s website and prospective sponsors’ website or LinkedIn to identify the titles and names if available of these stakeholders. Titles will typically include “corporate sponsorships,” “corporate partnerships,” or “brand marketing.”
Value Proposition: In this section, you will determine the value of the business. (2–3 slides)
Describe what your sports organization has to offer the prospective sponsor. This should connect back to the prospective sponsor’s business objectives identified in Milestone Two.
Describe what the potential sponsor will receive in return for its sponsorship. For example, will its logo be placed on player uniforms? Will it have its own highly visible billboard in the stadium?
Business Terms: In this section, you will determine the essential business terms of your proposed sponsorship. These business terms need to be appealing and beneficial to both parties to support a successful pitch. (1 slide)
Describe the length of commitment that you will propose to your potential sponsor. Provide rationale to support your response, including citing the term length of a similar deal you find in your research.
Establish a proposed cost of the sponsorship that will be presented to the potential sponsor. Justify your response with evidence that supports your proposed cost. For example, you may want to research the price of sponsorship for other sport organizations and use this information to justify the cost.
Questions: Include three or more questions you will ask your prospective partner to better understand their business objectives. (1 slide)
Pitch Deck: In this section of the project, you will take the information gathered throughout your deal research and develop a presentation that effectively and professionally communicates your pitch to a potential sponsor. Your presentation must:
Clearly communicate the relevant information established in the pitch preparation.
Contain professional-quality visual elements and effectively represent the sport organization to the potential sponsor.
Be organized in a way that clearly communicates the proposed business terms of the sponsorship.
Include audio narration and/or speaker notes that clearly and effectively communicate the pitch to your potential sponsor.
Milestones
Milestone One: SWOT Analysis
In Module One, you identified a sport organization and the type of license or sponsorship you might sell. Now it is time to perform a SWOT (strengths, weaknesses, opportunities, threats) analysis to gain a better sense of your organization’s market position and potential value and to inform your sponsorship pitch preparation. In Module Two, you will submit a one-page write-up with a SWOT analysis chart in which you assess strengths, weaknesses, opportunities, and threats for a potential sponsorship partner and recommend strategies for developing a good pitch to appeal to that partner. This milestone will be graded with the Milestone One Rubric.
Milestone Two: Deal Research
In Module Four, you will submit a three- to four-page assignment detailing the research you’ve conducted in preparation for pitching your prospective sponsorship partner. This milestone will be graded with the Milestone Two Rubric.
Milestone Three: Business Terms and Value
In Module Six, you will submit a three- to four-page assignment continuing the research you’ve conducted in preparation for pitching your prospective sponsorship partner. This milestone will be graded with the Milestone Three Rubric.
Final Submission: Pitch Deck Submission
In Module Seven, you will submit your final project. First, review the feedback you received from your instructor based on the SWOT, deal research, and business terms and value work submitted in previous modules. Incorporate your instructor’s feedback and make appropriate revisions to your written pitch preparation. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
What to Submit
Your pitch deck must consist of a 10- to 12-slide PowerPoint presentation that includes speaker notes and/or audio narration and uses APA formatting for citations if necessary.
Note: This is a 10-12 pages PowerPoint presentation please take time to do it well because this is is for my final grade it worth 40% of the course grade. 3 weeks ago you guys did a PowerPoint presentation for me that was only one page I receive ZERO for it because it wasn’t good please take time to get this one perfectly good because it’s costly.
Note: please do not use AI and ChatGPT
Thank you.
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