Management Question
) درجات5( :الحالة الدراسية الفردية األولى4 Technical innovation as a path to corporate growth: The Google model On August 19, 2004, Google entered the stock market and its shares became officially tradable on the stock market. The share price was $85 US dollars. After 12 years, the stock price increased by . 1780% At the time of writing this topic, the price of Google shares reached $798.72 US dollars. Although this growth is considered a historic and distinguished achievement. There are many theories and analyses, but what is notable is that there is an unusual focus on creativity, in two ways: -1 Google is keen to produce new services that are linked to existing services, so that they all fall under one umbrella. She makes sure that the product is easy to use. 2 – Google acquires, directly or indirectly, any small company that has an innovative Internet product. By the end of 2015, Google had purchased more than 200 companies and included them in its list of services under the Google logo. Technical creativity and innovation is an area in which we need a lot of work to be able to be competitive in markets and services. The good thing in the field of creativity is that anyone can come up with an idea, invent a product, or offer a creative solution to an existing problem, but the dilemma in our world is the lack of entities that may adopt creative people, and also our businessmen, most of whom are traditional and do not keep up with technology, and many of them do not want to understand how Facebook Google is free services, but their income is in the billions. Therefore, we find the migration of creative minds to the West continuously because the West realizes the importance of the “idea”. There are many companies in the West working in the field of venture capital, and they are the same companies that financed Twitter, Uber, and others. What matters to these companies is that they find physical and tangible evidence that the idea is successful. It does not come to them ink on paper, but rather it comes to them with a patent or an idea 1 that cannot be copied and solves an existing problem. In that case it will directly fund their primary focus on technical solutions, technical innovation and creating services that use technology. These companies are rarely found in our world, because most of the investment companies in our world are occupied with real estate, rest houses, and entertainment cities. Required: 1 .Is what Google offers considered innovation or creativity, and why support your answer with evidence? 2 .In your opinion, what are the reasons for the success, progress and distinction of Google? 3 .If you had the opportunity to work at Google in the field of research and development, what ideas could you offer them? 4 .Talk about Google’s innovations, classifying them into radical innovations, incremental improvement, and replicative imitation? 5. Is it possible, in your opinion, that we, as Arab countries, can direct part of our investments to work on developing an imitation model of Google, and if it is possible, what would it be distinguished by and how? 2
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