Interactive learning 4

Question 1 4.2 Action Required: • Chapter Name: Read Ch-5 “Analyzing the Marketing Environment” from the text bookDhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. 4. 3. Test your Knowledge (Question): • Discussion Question #1 Assume you are going to open a new store selling fitness products. Who are your competitors? Who are your customers? What are you going to do to appeal to them? Question 2 Watch the short video in the following link: Develop Alternatives: https://youtu.be/wyILlakKXiM 4.3 Test your Knowledge (Question): Discuss the four essential elements of developing alternatives with example. Question 3: 4.3 Test your Knowledge (Question): Discuss Hofstede’s dimensions of culture. Question 4 : Recommended Mitra, N. (2021). Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India. International Journal of Corporate Social Responsibility, 6(3), 1-15. https://doi.org/10.1186/s40991020-00052-4 Retrieved from https://jcsr.springeropen.com/track/pdf/10.1186/s40991020-00052-4.pdf Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text) 4.3. Test your knowledge (Max 100 words for every question) Question 1 Discuss how a development in a corporation’s natural and societal environments can affect the corporation through its task environment. Question 2 Does the external environment of a corporation have an impact on its competitiveness? How?