Discuss Amazon’s objectives of operating the physical Amazon Bookstore
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Get it written →Discuss Amazon’s objectives of operating the physical Amazon Bookstores. What are their goals and strategies? What are the possible outcomes?
Directions:
1) This is a team discussion. Prepare one submission per team.
2) Make sure you write your team member’s names in the submission.
3) Summarize your answer in 5-10 bulletpoints.
4) Use some of the keywords you learned in class including but not limited to:
Sell, Serve, Speak, Save, Sizzle
Research Online, Purchase Offline
Multi-Channel Selling strategy
- Consumer conversion (visitor –> buyer)
- Building brand visibility and consumer awareness
- Increasing digital consumer loyalty
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