Writing Question
Assignment Instructions: In order to ensure that you are truly grasping the assigned readings, each week students are required to submit (approximately) a 150 word essay on: Each of two chapter Case Study Essay questions. Each of two chapter Review Essay questions. Since this is an introductory course in business & management, I do not expect students to submit elaborate essay responses. However, I do expect you to follow all of the (critical thinking and writing rubric) guidelines provided and to make an honest attempt at responding to a question to the best of your ability. In general, responses are expected to be (approximately) 10 to 12 sentences in length. Please realize that I can clearly tell when students just throw an answer together at the last minute so please take proper care in preparing your answer. Case Study assignments and Essay Question assignments will be graded manually using the attached rubrics, within 7 days of due date. Writing skills will be evaluated using the attached Writing rubric, and Critical Thinking skills will be evaluated using the attached Critical Thinking rubric. The professor may choose to send back the assignments with notations and comments using the assignment submission box. Thus, it is students’ responsibility to download the assignment submission after they have been graded in order to review any comments and recommendations the professor may have given. Weekly Essay Assignments: To ensure that you are truly grasping the assigned readings, each week students are required to use the Assignments tool within Canvas and submit (approximately) a 150-word essay on each of two Chapter Case Study Essay questions. In addition, students are required to submit a 150-word essay on each of two Chapter Review Essay questions. These assignments can be accessed thru the Weekly Assignments tab. Additional information is listed in the weekly assignments tab. Each weekly written assignment is “open” for the five-week duration of the related exam coverage period. The written assignment can be submitted ANY TIME during this related Exam period. Therefore, assignment feedback and scores will ONLY be recorded three times (for each of the three sets of assignments within an Exam period) during the semester. Also, all (written) assignments must be submitted in the assignments tab and will NOT be accepted if submitted as an attachment to an eMail to the instructor. The explanation of the student intro homepage assignment, the weekly quizzes, and other course assignments appear in the assignment or assessment tab. Expected Quality of Responses: Since this is an introductory course in business & management, I do not expect students to submit elaborate essay responses. However, I do expect you to follow the posted critical thinking and writing rubric guidelines and to make an honest attempt to respond to each question to the best of your ability. In general, responses are expected to be (approximately) 10 to 12 sentences in length. Please plan your time and do not merely throw a poorly crafted essay together at the last minute. If you have any questions after reading these instructions, please contact me ASAP because these assignments are a substantial part of your grade. CHAPTER 5 – CASE STUDY ESSAY Planning a New Program Launch at LDC 1. What adjustments would you make at this point? Would you cancel the program or run it at a loss? 2. Draw out a Gantt chart of the sequence and timing of key activities. What insights does this give you regarding the plan and its implementation? 3. What do you think went wrong? What do you see as the strengths and weaknesses of the planning process? 4. LDC seemed to follow a planning process that had worked well for its mid-level managerial programs. Are there differences between senior executives and mid- level managers that might explain why the plan did not work our as anticipated? Could these differences have been anticipated? Should they have been? HAPTER 5 – REVIEW ESSAY QUESTIONS 1. In your university, professors likely have objectives regarding teaching, research, and service to the university. From your perspective, what are the relative priorities of these three objectives? If you could, how would you change these priorities and why? 2. Think of an action plan in which you were recently involved. Which elements of the planning process were done well? Which ones were done poorly? What was the impact of these strengths and weaknesses on the outcome? 3. As you look at your own experience and capabilities, where are your strengths and weaknesses relative to the seven elements of the planning process? What is your plan of action for strengthening your planning capabilities? 4. Thank about the last goal you set for yourself. How SMART was it?
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