Mini Report: State of an Industry/Firm

1. Mini Report: State of an Industry/Firm

Page 1: Your name, Industry Name, Firm Name, and Table of Contents

Pages 2-4: Written explanation describing the state of the industry/firm (double spaced, Times New Roman, 12 pt. font)

Pages 5-?: Add figures, tables, charts, appendix, and references (APA format preferred).

What to include:

Vision, Mission, and Goals (of the firm) (CH 2)

External environment ? PESTEL (CH 3)

Industry level analyses

· Porter’s Five Forces (CH 3)

· Strategic Groups (CH 3)

Internal Environment (tends to be more firm centric)

· Does the firm have Valuable, Rare, Inimitable, and Non-substitutable (VRIN) resources?

· SWOT (CH 4)

· Value Chain (CH 4)

Generic Strategy

· What Generic Strategy does the firm employ? (CH 5)

· What are the advantages/disadvantages of this generic strategy? (CH 5)

· Any action steps they should take? (CH 5)

Other tips:

· Work on concise writing and a high value per word ration.

· Get down to business… e.g. show me how a framework is used rather than describing what it is.

· Build your figures and tables first and then use the written explanation to further explain the more complicated topics.

· Hand-drawn and scanned figures are acceptable.

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