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April 13, 2024

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Unit 4 Discussion 2 – Healthcare Marketing

INSTRUCTIONS

This assessment addresses the following course objective(s):

Analyze models and incentives of healthcare delivery across the continuum of care.

Healthcare administrators face unique challenges with marketing, compared to other industry sectors. Increasing regulations, cost increases, competition, rising expectations from the consumer to be more accessible, affordable, and high quality are just a few of these challenges.

To respond to the following points, assume the role of a hospital administrator:

Discuss how the value of marketing can be determined in your organization.
What is the role of ethics in your marketing strategy?

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