DB Q 03 MKT610
To apply the concepts discussed in this module, suppose you are a marketing manager for a new e-commerce website that sells organic skincare products. Your marketing strategy is to increase brand awareness and drive sales among women aged 25-45 who are interested in natural and organic beauty products.
- Discuss 6 SMART objectives and measurements you could develop for your IMC campaign.
- Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.
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