Buss 220 #5

Check Your Understanding:

1.

Define distribution channels.

2.

How are distribution channels and logistics interrelated? 

3.

What is dual distribution (multiple distribution)?

4.

Contrast intensive distribution with selective distribution. Why are both needed?

5.

What are “push” and “pull” strategies? What are some benefits to each?

6.

What is advertising and why is it important?

7.

What is AIDA? 

8.What are basic differences between cognitive, comparative, emotional, fear appeal, subliminal, image and endorsement ads?

Mini-Case: Celeb-Relief (Chapter 11)

Which of these option(s) makes sense?  Explain your reasoning

1.

Jack wants to reach out to a star of Clooney’s or Penn’s or Bono’s status. It would be cool.

2.

Another option might be the shelter’s manager-in-chief.

3.

A third option is the town’s mayor.

4.

A fourth option is one of the state’s representatives.

5.

A fifth option is a guy named Alex Green, who graduated from a local high school and went on to be really successful and who has given money to local charities since making it big.

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