Answer Questions

1. What is a decision statement? How does the focus on an irrel-evant decision affect the research process?

2. Define problem recognition. How is this process like translating text from one language into another? What role does “probing” play in this process?

3. List and describe four factors that influence how difficult the problem-definition process can be.

4. What are three types of gaps that exist, indicating that research may be needed to assist a business in making some decision?

5. Examine an article in the Wall Street Journal or a similar source that discusses a business situation of a company in the electron-ics or defense industry. Identify a problem that exists with the company. Develop some research objectives that you believe correspond to the problem.

6. What is a situation analysis? How can it be used to separate symptoms from actual problems?

7. Define unit of analysis in a marketing research context.

8. Find some business journal articles that deal with culture and international expansion. Find one that lists some hypotheses. What kinds of decisions might be assisted by the results of testing these hypotheses?

9. List and describe at least four terms that can describe the nature of a variable.

10. For each of the following variables, explain why it should be considered either continuous or categorical:a. Whether or not a university played in a football bowl game during 2011b. The average wait time a customer has before being served in a full-service restaurantc. Letter grades of A, B, C, D, or Fd. The job satisfaction of a company’s salespeoplee. A consumer’s age

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