Marketing Question
Chapter 5 Assignment Use the American Community Survey to Examine Commuting Patterns The American Community Survey (ACS) is an example of a source of official statistics that are available for free. An offshoot of the U.S. Census, the ACS updates U.S. data on an annual basis. To explore the ACS, let us consider a scenario where you are deciding where to test market electric vehicles. One of the markets you are considering is Fort Wayne, Indiana. As part of your decision, you want to examine the commuting patterns of the residents of Fort Wayne, Indiana. To use the ACS to learn about Fort Wayne’s commuting patterns, conduct the following steps. Go to data.census.gov. Select “Advanced Search” below the “explore census data” searching bar. Then select “Topics” from left column, then “Employment,” and then “Commuting (journey to work).” To select the Fort Wayne, Indiana, go to “Geography” from left column and then select Metropolitan/Micropolitan statistical areas and scroll down until you find Fort Wayne, Indiana. Select “Fort Wayne, Indiana”. Once you add this geography, close the dialog box and view the tables. Again, you will notice that you have several available to you. Select the table, “Commuting Characteristics by Sex.” What can you learn from this table about the commuting patterns of Fort Wayne residents? Please turn in the table and your answer to the question “What can you learn from this table about the commuting patterns of Fort Wayne Residents?”
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