Business Discussion question

Mid-Term Assignment: Profile a multi-national enterprise (MNE) of your choice. Each student will profile a “MNE” of choice that will summarize the company’s business model, market (segmentation) strategy, global operating locations, headquarters location, number of worldwide employees, most recent available financial (revenues) performance, and current serving CEO. In the Introductory paragraph state “up-front” the primary source of information used to write your paper. In the narrative (body) section of the paper highlight any competitive advantages of this global MNE and any unique/interesting aspect of this company. In the conclusion area, state if you would like to work for this particular global MNE. The paper is to be 3 – 4 pages maximum length, double-spaced , and saved using Microsoft Word format. Include a cover sheet that reflects the course number (BUS 1801-3), Your Name and Student (9XX) number, and date you submit this assignment. Upload the completed paper to the Canvas course site: Assignments by the due date in the course schedule.

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