VHS Business A Market Access Analysis for Entry Into Poland Essay

The paper is about how we are trying to expand our product (Quaker Oats) into Poland. (We are planning to internationalize our product into Poland). The assignment wants us to talk about if there are any certifications or documents needed to enter the country, how much would the tariff cost that we need to pay, what would be the cost of the product, would the product be feasible compared with the price of competitors? What type of transportation would you use and why? Talk about why we would be considered a late mover as an advantage, examples such as (Opportunity to free ride on first mover investments, resolution of technological and market uncertainty, difficulty to adapt to market changes). Also discuss the downsides of a large scale entry such as high risk and financial resources. 

Here is the link for the Market Access Map https://www.macmap.org/en//query/results?reporter=… 

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