Information Technology Question
Big data is data that contains a greater variety, arriving in creasing volumes, and with more velocity. This is also known as the three V’s. Put simply, big data is larger, more complex data sets, especially from new data sources. These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before.
The three Vs of big data:
Volume – The amount of data matters. With big data, you’ll have to process high volumes of low-density, unstructured data. This can be data of unknown value, such as Twitter data feeds, clickstreams on a web page or a mobile app, or sensor-enabled equipment. For some organizations, this might be tens of terabytes of data. For others, it maybe hundreds of petabytes.
Velocity – Velocity is the fast rate at which data is received and (perhaps) acted on. Normally, the highest velocity of data streams directly into memory versus being written to disk. Some internet-enabled smart products operate in real time or near real time and will require real-time evaluation and action.
- Variety – Variety refers to the many types of data that are available. Traditional data types were structured and fit neatly in a relational database. With the rise of big data, data comes in new unstructured data types. Unstructured and semi structured data types, such as text, audio, and video, require additional preprocessing to derive meaning and support metadata.
- Big data can help you address a range of business activities, from customer experience to analytics. For example, companies like Netflix and Procter & Gamble use big data to anticipate customer demand. They build predictive models for new products and services by classifying key attributes of past and current products or services and modeling the relationship between those attributes and the commercial success of the offerings.
- We will cover Big Data more towards the end of the semester; however, let’s get the conversation started now.
Respond to at least two of your peers.
- Your responses should encourage a thought-provoking discussion. This means asking questions, providing further elaboration, including additional resources, and/or agreeing/disagreeing with strong reasoning. Be sure to respond first to a classmate that does not yet have a response from anyone else. Try to respond with at least 150 words or more.
- Note: If you are referencing the ideas of others and/or quoting text verbatim, you must include the author’s last name, year of publication, and page numbers. If you are referencing an internet source, you must include the URL at the bottom of your posting.
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