PUG Business Unique Demand and Supply Concerns Discussion

Chapter 5: “Demand Forecasting”

In this chapter, you will read about forecasting, which is an integral part of demand management since it provides an estimate of future demand and the basis for planning and making sound business decisions. A mismatch in supply and demand could result in excessive inventories and stockouts and loss of profits and goodwill. Proper demand forecasting enables better planning and utilization of resources for businesses to be competitive. You will learn about the impact and role of forecasting as well as quantitative methodologies for calculating forecasts.

1) Among the concepts you have learned, which do you think is most useful to you or your organization?

2) Which concept(s) caused the most confusion in this unit?

3) Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?

Reference: 

Principles of Supply Chain Management. Joel D. Wisner; Keah-Choon Tan; G. Keong Leong

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