ODU Design Elements and Principles Presentation

Purpose

ANALYZE DESIGNS IN TERMS OF DESIGN ELEMENTS AND PRINCIPLES.

Tasks with Directions

STEP 1: CREATE A POWERPOINT

Create a PowerPoint named: “Module 3: Design Elements and Principles“

This PowerPoint will contain eight images representing each of the design elements and principles. 

Provide images of real examples of STORES WINDOW DISPLAYS that you find aesthetically pleasing.

• In the description, identify a significant design element or principle used in the display and describe the aesthetic of the display (your aesthetic appreciation and/or judgment of the display). For example, add a window display image example that shows a clear use of Color and/or Texture and explain how you felt about its overall aesthetic.

Then, add an example that shows Line and describe the aesthetic of the display.

• Then add an example that shows Balance and your aesthetic interpretation. Continue to  
• At the end, you should have a total of eight examples of WINDOW displays, representing the eight design elements and principles listed below. 

Color and/or Texture

• Line (e.g., vertical, horizontal, curved, diagonal)

Balance (symmetrical or asymmetrical balance)

• Dominance

Contrast

• Proportion

Rhythm

Repetition

When you show window display examples, you must identify which of the design elements and principles is used in the display and your aesthetic experiences of each example using comments or descriptions.