BCC Entering Foreign Markets Paper

1. USE ONLY THESE TO ANSWER QUESTIONS! these two sources:https://store.hbr.org/product/starbucks-creating-t… & Global Business Today by Charles Hill 14th edition

1. Starbucks connects this mission to its Value Proposition in 4 distinct ways. Their value proposition is critical to their success in entering foreign markets. Briefly identify those 4 ways.

1. Adjusting to different foreign cultures is an important leadership skill set at Starbucks. Understanding different customer needs is also important. According to Starbucks, some customers just want a great coffee. Others want to feel part of a community and have a place to enjoy some time. And other customers are concerned about Sustainability and spend their money with companies who share the same values. What does Starbucks do to support this latter customer group?
   1. Name 3 initiatives. A simple list is OK.

Harvard Professor Ted Levitt predicted that global cultures and cosmopolitan lifestyles would lead to

standardized tastes and preferences. This, in theory, could streamline entering foreign markets. (Ch 18)

Relating this to the Starbucks case, please answer the following questions.

1. Thinking about different cultures and different demographic groups, supports Levitt’s prediction. Include an example to support your answer.

1. Thinking about different cultures and different demographic groups, refutes Levitt’s prediction. Include an example to support your answer.

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