Business Plans Trader Joes Case Study Reflection Memorandum

There are two parts to this reflection memo. First, describe your understanding of two strategy concepts, shown below, as developed by the relevant reading and classes. Then: how did our discussion of the Trader Joes case deepen/expand/change your understanding of these concepts? In your answer, be sure that you:

• demonstrate that you prepared the relevant background reading and have understood the concepts as developed in lectures.
• include your perspective on why the concepts are important elements of a good strategy.
• communicate your understanding of the key takeaways from our discussion of the Trader Joe’s case, explaining how the case discussion created new insights and improved/deepened/changed your understanding of the two concepts.

To organize your reflection, first write one paragraph for each of the concepts, then, add up to two additional paragraphs about how our case discussion changed/deepened/expanded your understanding of each of them. 

This is a reflection: be sure to ground the second part of your answer in your learning and takeaways from our case discussion. What you think about a case before the class discussion may be different from your understanding after the discussion: that “delta” – the insights and new perspectives gained from the case discussion – should be reflected in your memo. For this reason, you must be present in the class sessions where we discuss the case to submit a reflection about the case, and your memo has to reference key highlights of the discussion.

Concepts:

• Tailored Activities (that Fit with a Position)
• Trade-offs

Optional – feel free to add:

• In your view, what were the most valuable takeaways from the case discussion?
• Were there any points or questions that you would have liked to explore further? 

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