Marketing Creating a Market Research Questionnaire Project
Need help with this assignment?Get an original answer from a qualified tutor — from $10/page.
Get it written →-You are the product manager for a brand-new electric skateboard. Your company is targeting college campuses/college students as their primary customer segment.
-Develop a 10-question primary market questionnaire that will help you market the needs of your target customer segment.
-Use open-ended, closed-ended, Likert, and semantic differential style questions in the survey. Must use all 4 types of questions.
-Make it clear, clean, and professional.
-Do some market research to help come up with the questions. Look at examples of other questionnaires. Do some research on the electric skateboard market to help come up with questions.
-Include a brief description of how you plan to attract attention to your booth and encourage students to complete the survey
-Questions should start with general questions and lead to specific questions.
-Start with general open-ended questions
-Then close-ended (yes, no, multiple choice type questions)
-Likert scale questions (based on the characteristics/features of the skateboard)
(how important are the characteristics relative to each other)
(weight, speed, cost)
-Semantic differential questions
(how does my product rank with others on the market)
–
-After questions, write a paragraph and give a rationale for why you used these questions.
(EX: based on my research I’ve found this niche missing in this space and I want to know this and this……”)
Write what you are doing to promote the questionnaire. How do you engage people to complete the questionnaire?
Example questions to use/help
-“What is most important to you when you decide to use intra-city transportation on campus?” (open-ended question)
-“Have you used an electric transportation device in the past month”
Yes. No.
-Have you ever heard of these companies (name competitors)
-How do we rank compared to them…
(give ranking options)
-Would you buy an electric skateboard with ……
-Would you buy the skateboard as seen today?
-How much would you buy it for? (give price range options)
50-100
100-150
150-200
-Feel free to use the above questions as a guideline or use the given questions if necessary but make it sound professional.
Get a plagiarism-free answer to this question
Send us your instructions and we’ll match you with the best writer in your subject.
- 100% human-written, zero AI
- Turnitin report included
- Confidential — we never share your data
- Free revisions & refunds