CAU Apple Retail Store Overview Essay
Choose a retail store which carries your chosen consumer product. Stand outside and describe the exterior: what does it look like: colors, signage, building material, parking lot (if one), and ease of entry, etc. Go inside and describe the interior, what does it look like, colors, display methods, traffic flow, customers and their appearance. Are the inside and outside congruent? How well does the store fit the customers who shop there? How helpful/useful/nice are the sales clerks/cashiers (assuming they exist)? What kind of retail store is it? Add additional insight that reflects on the store’s marketing offerings.
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