UA Promotions for Experience Value and Awareness Segment Plan
- Present promotions that will be used to create awareness and increase the value of the experience.
- Explain how and where advertising will take place.
- Present personal selling strategies.
- Describe the promotions selected and explain how these promotions will reach various segments.
- Have season-long in-game promotions for halftimes and time-outs when applicable.
- For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games.
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