Advertising Buzz Marketing Alternative Marketing Program Question
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Please choose one question and develop a response on how you would address the issue or issues presented. I look for quality and critical thinking rather than quantity.
QUESTIONS
Alternative marketing programs such as buzz marketing, guerilla marketing, lifestyle marketing, and experiential marketing can enhance an organization’s overall IMC strategy. Discuss the three stages of buzz marketing (1) inoculation, (2) incubation, and (3) infection. Please find an example from the last 24 months of a marketer using alternative marketing and identify which stage of buzz they are focusing on.
Product placements are an advertising vehicle designed with the purpose of influencing viewers. Discuss at least two examples in the last 12 months of memorable product placements and how this method was used to effectively impact the target audience.
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