RU Sports Management & the Direct Communication principle Discussion
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Get it written →After reading the piece on Letters to Fans (Compton & Compton), please respond thoughtfully to the following:
1. What does writing letters to fans demonstrate about your team or organization?
2. How can we use this principle of direct communication through other multimedia methods?
3. Overall, how should we treat a fans investment (either of money, time or both) in our teams and organization?
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