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March 30, 2024

Marketing Lululemon Athletica Company Final Project Outline

Write an outline for my final project, and the company I choose is Lululemon.

Final Analysis Paper: Each student will study, analyze, and report on a company independently. Conduct the following research, and develop an analysis paper covering:

1. Specify at least one, and no more than three operational capabilities the company must excel in to succeed. E.g. product quality, speed of delivery, customer service, competitive pricing, supply network, service flexibility, availability or dependability, etc. Do not be generic and list everything, focus on the business’ core competencies.

2. How does the company attempt to excel at these capabilities against their competitors? How can it improve?

3. Chart the current Value Stream Map of a key process (such as production, the customer communications or customer service, or order management cycle), analyze the opportunities for improvement. Chart the future state (and the ideal state if possible) of the Value Stream Map.

4. Based on your research, how do the company’s operations strategy impact their marketing and business strategies, and provide competitive advantages or lead to disadvantages?

5. Which areas do you think the company should focus on operationally in order to scale or grow? Propose a growth strategy operationally for 2024.

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