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March 29, 2024

BUS 471 Apple Inc by Steve Jobs and Steve Wozniak Case Study Questions

Questions to guide your write-up for “Apple Inc. in 2015”

What, historically, have been Apple’s core competencies? (Hint: use specific resources and capabilities, what about economic value creation?)
Analyze the personal computer industry. Why did Apple struggle historically in PCs? You have a model for this! Why do they continue to compete in this industry?
How sustainable is Apple’s competitive position in smartphones? Explain and apply a model.
Evaluate Apple’s strategy for Apple Watch. Has Tim Cook taken the right approach? Would you suggest any course corrections?

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