UF Accounting Handling Customer Complaints Discussion

As a marketing consultant, you will need to advise clients on the 

development of a communication strategy that has contingencies to 

address situations such as the one presented in the scenario. This 

project is designed to help you understand the types of strategies that 

can be adopted and address the various audiences you will encounter. 

You are to develop (1) internal and (1)external communication from  Walmart to its internal and external stakeholders. it should be in form  of a press release by Walmart CEO in the context of this situation: 

An  overseas contractor that is a major supplier to your chosen company has  recently been revealed as one that operates with poor working  conditions for employees (uses child labor, pays low wages, requires  long hours, no benefits, etc.).

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