SU Communications What Evolution Tells Us About Advertising Papers
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Advertising by Design – Chapter 4: Building a Brand in the Digital Age.
Instructions for Chapter Summaries
Advertising by Design – Third Edition
After reading each chapter type up a summary, upload a PDF document
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PART 2
- International Media Communication in a Global Age – Chapter 15: Global Integration or Local Responsiveness?:Multinational Corporations’ Public Relations Strategies and Cases
- Instructions for Chapter Summaries International Media Communication in a Global AgeAfter reading each chapter type up a summary, upload a PDF document.Please review the Writing Requirements Below.
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PART 3
- We’re all in Marketing: We’re All in Marketing: What Evolution Tells Us About Advertising
Watch the video below and prepare to discuss next class. Write areaction to the video. Use your own experiences and examples - https://youtu.be/ZK3c9GCjSx8
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