Communicating With the School’s Publics I would like to . . . thank you all for whatever . . . but I’m not going to finish this thought it is hard for me to express thanks to anyone. say whatever is on my mind . . . But I’m just going to leave you hanging. But I got wordy and forgot what I was talking about. If you would like to, then go ahead and do it without telling me how much you would like to.

SCHOOL PUBLIC RELATIONS EDAD 5313 Southeastern Oklahoma State University

 

Jerry C. Stout, Ed.D.

 

Session 3

 

Communicating With the School’s Publics

 

I would like to . . .

 

thank you all for whatever . . .

 

but I’m not going to finish this thought

 

it is hard for me to express thanks to anyone.

 

say whatever is on my mind . . .

 

But I’m just going to leave you hanging.

 

But I got wordy and forgot what I was talking about.

 

If you would like to, then go ahead and do it without telling me how much you would like to.

 

Spanish version; It pleases me to …

 

I take (great) pleasure in …

 

The Internal Publics

 

Old School

 

Teachers & Students

 

New Directions

 

Shared Decision Making

 

The School’s Family

 

Teachers, paraprofessionals, secretaries, cafeteria workers, custodians, bus drivers

 

Students

 

In Texas, it’s not “old school” anymore. It may be leadership style.

 

Did you have differences in the makeup of your committees and the committee policy?

 

3

 

Plan Importance

 

Effective Internal Plan First

 

Effective External Plan Depends on Effective Internal Plan

 

What about thinking with the end in mind?

 

Family Meetings

 

True meetings

 

Meeting schedule

 

Documentation

 

What is a meeting?

 

Managing By Walking Around

 

Dip Sticking

 

Support Staff Student Services

 

Custodians

 

Most believable person

 

Bus Driver

 

Second most believable

 

Cafeteria Workers

 

Complaints

 

Support Staff Student Services

 

Meetings

 

Inclusion in Academic Programs

 

Hourly vs. Salaried

 

Faculty and Staff

 

Communicating With Staff

 

Six Reasons

 

Appreciation

 

Techniques

 

Good listening

 

Business cards

 

Techniques

 

Available and visible

 

MBWA 5X5

 

Meeting Needs

 

Professional and personal

 

Appreciation Days

 

Smiling vs. “Eat Your Frog”

 

Notes (handwritten)

 

February

 

Meeting Giveaways

 

Techniques

 

Internal Publications

 

Access

 

Handbooks

 

School Crisis Plans

 

Proactive

 

Substitute Teachers

 

Folder

 

Other Recognition

 

Be Enthusiastic

 

Communicating With Students

 

Most Influential

 

Reliable

 

Early Contact

 

Personal contact

 

Postcards

 

Spend Time Where the Students Are

 

The External Publics

 

Opinions based on internal messages

 

School effectiveness

 

Key communicators

 

Citizens with no school-age children

 

Core of Communication

 

Strong educational program

 

Parents who feel welcome

 

Children and money

 

Make students feel successful

 

External Publics Questions

 

Accountability

 

Professional Credentials

 

Academic Programs

 

Mechanics

 

Parent Communication

 

Students – Parents – Community

 

Phone Calls

 

Open House

 

Notes

 

Electronic Communication

 

Key Communicators

 

Advisory Committee/Inner Circle

 

Member Selection

 

Negative members

 

Power brokers

 

What to Share

 

Getting Parents Actively Involved

 

Invite vs. Volunteer

 

Become part of the community

 

Evening hours

 

Common Factors

 

Communicating With the Publics

 

New Parents

 

Preschool

 

New families

 

PTA/PTO

 

Lunch (watch out for kindergarten)

 

Performance Reports

 

All Calls and Hotlines

 

Parent Handbook

 

People Without Students

 

What do they want to know?

 

How do they get the information?

 

School Contact Survey

 

Public Confidence

 

Discussion Board

 

In your School Community Relations Plan, what will be a goal concerning communication with both internal and external publics? How will you measure progress and success for those goals?

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