In at least three brief paragraphs (30 to 50 words each): 1 — Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response. 2 —
In at least three brief paragraphs (30 to 50 words each):
1 — Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response.
2 — Discuss another company in which you have strong brand loyalty, and how/why the brand has cultivated that emotional bond with you.
3 — Describe how you believe that brand loyalty might be threatened or strengthened in a crisis, and why.
References to crisis communication research/theories and other class materials are always suggested to support your discussion.
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