The impact of software technology on Tesla
The impact of software technology on Tesla
2024
Chenshiyu Liu
Enmin Jin
Yilong Peng
Yifan Ye
FROM:
CONTENTS
Tesla
The impact of Tesla’s original Autopilot 1.0 on performance and the economy
contemporary business issue
Software technology
01
02
03
04
Technology advancement
Conclusion
Disadvantage
Profit
05
06
07
08
Tesla
Tesla, Inc., formerly known as Tesla Motors, is the largest electric vehicle and solar panel company in the United States, and has a battery business with Panasonic, producing and selling electric vehicles, on-board computers (FSD systems), solar panels and energy storage equipment and system solutions. Tesla is the world’s first manufacturer of self-driving cars, and by 2018, Tesla Motors had become the world’s best-selling plug-in car company.
These pictures are the location of Tesla (Wikipedia, 2023)
Software technology
What is Software technology?
Software technology is a technology that deals with computer programs, algorithms, data structures, and their associated methods of development, testing, and maintenance. It is an important field of computer science that focuses on the design, implementation, optimization, and management of software systems. Software technology covers various technologies and methods used in software development and operation and maintenance(Liu, 2024).
Why is software technology important to Teala?
Electric vehicle control and management(Liu, 2024)
Autonomous driving functions(Liu, 2024)
Vehicle safety and updates(Liu, 2024)
Vehicle diagnostics and remote support(Liu, 2024)
Our chosen contemporary business issue
Autopilot 1.0 is Tesla’s self-driving technology, first introduced in 2014, which is based on data from sensors and cameras to assist drivers in autonomous driving;
Tesla’s autopilot technology has raised concerns about driving safety while improving convenience;
Since 2019, a total of 17 deaths and 736 crashes have been caused by Tesla’s self-driving technology (Blanco, 2023).
The impact of Tesla’s original Autopilot 1.0 on performance and the economy
Tesla’s second quarter financial statements for the fourth quarter of 2019 and the first quarter of 2020 (Teala | IR)
According to the comparison of Tesla’s financial statements in the fourth quarter of 2019 and the first and second quarters of 2020, it is not difficult to see that Tesla’s performance and economic income shrank by 19.4%. Accidents and injuries raise questions of legal liability, and Tesla is required to pay damages. This has an impact on the financial situation of the company, including the cost of legal proceedings and the amount of compensation. Accidents with self-driving technology affect consumer trust in Tesla products. Affecting sales and market share. Accidents and casualties have an impact on investor confidence, leading to a range of issues such as stock price volatility. The early generation of immature autopilot technology has brought extremely negative performance and economic impact to Tesla.
Technology advancement
By introducing advanced artificial intelligence technology, Autopilot 4.0 is capable of making complex driving decisions, which take into account road conditions, vehicle behavior and traffic signals;
Autopilot 4.0 leverages vast amounts of real-time data, including radar, camera and sensor data, to achieve a highly accurate sense of the surrounding environment;
The FSD (Full Self-Driving) function enables a more advanced perception of the surrounding environment through deep learning models to predict the behavior of other road users.
Advantage
TECHNOLOGICAL ADVANCES
Autopilot 4.0 introduces advanced artificial intelligence technology capable of making complex driving decisions that take into account road conditions, vehicle behaviour, and traffic signals, advancing the state of the art.
ACCURATE PERCEPTION OF THE ENVIRONMENT
Autopilot 4.0 uses a large amount of real-time data, including radar, camera, and sensor data, to achieve a highly accurate perception of its surroundings, improving the safety of autonomous driving.
Fully Self-Driving (FSD)
The FSD function further enhances Autopilot’s ability to sense its surroundings and predict the behaviour of other road users in a more advanced way through deep learning models.
Enhanced convenience
Autonomous driving technology makes driving more convenient, reducing the burden of driving and improving the driving experience in certain contexts, such as motorways.
DATA-DRIVEN IMPROVEMENTS
Improvements using real-time, large-scale data help to continuously optimise autonomous driving systems, improving performance and safety.
Disadvantages
Safety concerns
Past accident statistics show that Tesla’s Autopilot technology has led to several accidents and fatalities, raising safety concerns. It remains to be seen whether the introduction of the new technology will be enough to allay these concerns.
Legal liability
Past accidents have led to legal liability issues, with the company having to pay compensation, which has negatively impacted Tesla’s financial position.
Impact on consumer confidence
Accidents have negatively impacted consumer confidence in Tesla’s products, which could lead to a decline in sales and market share.
Decline in investor confidence
Accidents and casualties have a negative impact on investor confidence, which can lead to a number of problems, such as share price volatility, which can adversely affect the company’s finances and reputation.
The challenge of constant technology updates
The introduction of new technology requires users to adapt, which may involve updating hardware and software as well as training users, which can be challenging and costly.
CONCLUSION
Before 2019
·To be questioned and not trusted
·Low income and facing compensation
NOW
·High customer satisfaction
·Become an industry leader
Because Tesla’s safety issues in many accidents have reduced consumers’ trust in its products, Tesla has made huge improvements in technology. This is also an opportunity for Tesla to help them be more rational. Think deeply about their roles and responsibilities for their products and the company to become one of the most successful car manufacturers in the world.
We suggest that Tesla can improve its battery autonomous driving network and energy-saving technology, and can further reduce the selling price of its products to improve its market competitiveness.
All of Tesla’s products rely on software technology, and as their software technology continues to mature, their profits and stock price have been growing at an incredible rate.
CONCLUSION
Dan Matthews(2019)Data Is Key To Autonomous Vehicle Technology, And Tesla Says It’s Winning[Photograph].Available at:https://www.smartdatacollective.com/data-key-autonomous-vehicle-technology-tesla-says-winning/
THANK YOU
Any qusetion?
2024
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Liu Yang, Liu Xiaomeng, Tesla won his lost to byd, Beijing business today, 2024, no.003.
Qu Jingyao, Zhao Qian, Research on Tesla Electric Platform and Autonomous Driving Technology, Proceedings of the 2022 China Society of Automotive Engineering Annual Meeting, China Society of Automotive Engineering, CHINA MACHINE PRESS, 2022, pp.114-118.
Qiu Yueye, Tesla’s China Policy “Interview with Wu Bixuan, head of Tesla Motors China, 21st Century Business Review, 2014, no.04, pp.33-34.
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Scuba Travel., 2022. Scuba Travel Award winning diving holidays. Scuba Travel. Available at: https://www.scubatravel.com/ [Accessed January 27, 2022].
The Science Times., 2020. Fishes in Australian aquariums show signs of depression with no human visitors to interact with amid covid-19 pandemic. Science Times. Available at: https://www.sciencetimes.com/articles/25709/20200516/fishes-australian-aquariums-show-signs-depression-human-visitors-interact-amid.html [Accessed January 27, 2022].
Wang Anqi, The Inspiration of Tesla, Shanghai State Capital, 2021, no.04, pp.33.
Zhao Guangming, Zhou Wenhui, Wang Yifan. Implications of autonomous vehicle fatalities on Vehicle safety management in China and the United States, Road Traffic Management, 2016, no. 11, pp.30-32.
Reference
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