Identify the key differences between quantitative and qualitative research?

Complete the following short essay question to the best of your knowledge based on the PowerPoint lecture.

1. Identify the key differences between quantitative and qualitative research?

2. Define evidence-based practices and what are the three areas that makeup EBPs for pubic relations research?

3. Provide an overview and summary of Amazon’s Second Headquarters Case Study, pg 110.

Amazon HQ2: A case study about the relationship between business and social justice | The Daily Campus

Your response must be a minimum of 250 words for it to be considered for grading. Anything less will automatically be assigned a grade of 0.

You must include a reference from where you obtained the information. An automatic deduction is applied if there is no reference.

Amazon’s Second Headquarters Case Study

ABSTRACT

In September 2017, the Internet giant Amazon announced that it aimed to open a second headquarters in some city other than Seattle, its current home base. By 2032, the company projected, this “HQ2” would be home to as many as 50,000 high-paying tech jobs and up to $5 billion of investment. The company invited North American cities to submit proposals to be the site of HQ2. The announcement set off a flurry of activity across the continent as civic leaders scrambled to prepare proposals by Amazon’s deadline. The case allows students to debate what companies should ask of cities and what cities should ask of companies.

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