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March 1, 2024

Would you use the Amazon Key services? Why or why not?

Marketing for Managers Lesson 08

Read Marketing Ethics on page 244 of your textbook, Permission to Unlock – Amazon In-Home/In Car Delivery Service and answer the following questions:

1. Would you use the Amazon Key services? Why or why not? When would you be most likely to use this service?

2. What ethical issues must Amazon address before consumers will consider adopting this service?

Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer. You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment. Your word count excludes the title page, abstract, and references.

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