1. Review “On – Cyclon – Spilling the Beans,” the Cyclon website, and “The 100% Recyclable Running Shoe That’s Only Available by Subscription,” all located in the Topic 2 Resources. Who is the target market? Include demographics, psychographics, behaviors, values, attitudes, etc. Think about the differences between your identified target market and those of your peers.

Alberto’s Discussion questions week 2:

1. Review “On – Cyclon – Spilling the Beans,” the Cyclon website, and “The 100% Recyclable Running Shoe That’s Only Available by Subscription,” all located in the Topic 2 Resources. Who is the target market? Include demographics, psychographics, behaviors, values, attitudes, etc. Think about the differences between your identified target market and those of your peers.

In response to your peers, compare your definition and consider the possibility of a primary and a secondary market. Explain which you believe is primary and which is secondary and why.

GO TO DISCUSSION

2. Harold Coffin (1905-1981), an American humor columnist for The Associated Press stated: “A consumer is a shopper who is sore about something.” In essence, Mr. Coffin suggests that a marketer’s job is to tap into a problem, or create a “problem,” that can only be “solved” by the consumer’s purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need?

In replies to peers, provide real-world examples from your own life to illustrate the point.

3. Assessment Description

The purpose of this assignment is to differentiate organizational and consumer decision buying process.

Complete the “Consumer Decision Buying Process vs. Organizational Buying Process” resource and submit it to the digital classroom.

APA style is not required, but solid academic writing is expected. 

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

1. Attachments are going to be posted in a worksheet

4. The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior in aligning with marketing objectives and strategies.

Complete the “Marketing Plan Analysis – Consumer Behavior” resource and submit it to the digital classroom.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

1. Attachments will be posted