PSY355 Psychology of Creativity Tutor-Marked Assignment
Ideo, one of the leading global design and innovation companies, was featured by ABC News channel from the United States of America many years ago to deep dive into its secret weapon for innovation. View the video via this link:
https://www.youtube.com/watch?v=izjhx17NuSE&ab_channel=DavitSahakyan
With reference to the concepts from Study Units 1, 2, and 3:
• Examine how these concepts can be applied to the video
For example, you can use the 4Cs or the 4Ps and see how these applies to the shopping cart design.
• Imagine if you are a supermarket vendor (e.g., NTUC Fairprice; external to IDEO).
Apply these concepts and propose how you would measure the creativity of the various shopping cart ideas that IDEO could have generated.
Critique your suggestion(s) by examining the strengths and weaknesses.
For example, you can talk about whether the measure is subjective or objective. Additional notes/guidance/instructions:
• Be creative! Note that up to 15 marks will be awarded for the creativity of your submission Plan your word document well; the 5 pages should focus on pertinent points
• While you are NOT required to provide a reference list, substantiating your claims and providing the source of your claims will support your arguments and allow your readers to judge the strength of your claims
You may want to use APA referencing for the reference list
While you are NOT required to go beyond the textbook and study guide, reading widely and beyond the textbook will add depth to your answer, and references to relevant research studies and examples will attract more marks.
There is an abundance of credible resources that you can access from the library and Library eResources. Do note that internet references such as Wikipedia, SimplyPyschology.org, and online student papers are not counted as credible resources
• Note that any content exceeding the 5-page-limit will not be marked o
The optional reference list is not part of the page limit.
Creativity (15 marks) 12-15 marks:
Extremely creative (original and useful) answer. Top marks can be awarded to those who go beyond expectation.
English competency (5 marks):
Extremely well-written with minimal grammatical/spelling/punctuation errors.
Generic Band Descriptors for Students Excellent answer
• shows a clear and thorough understanding of the topic concerned by covering relevant points accurately and comprehensively in a well-structured, focused and cohesive manner • provides excellent illustrations/examples/supporting evidence
• shows very strong evidence of critical thinking/analysis and in-depth understanding • goes beyond expectation and shows original thinking
Good to Very Good answer
• shows a good to very good understanding of the topic concerned by covering relevant points accurately in a well-structured, focused and cohesive manner.
• provides good illustrations/examples/supporting evidence.
• shows good evidence of critical thinking/analysis and in-depth understanding.
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