Product Marketing Plan Draft

The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. Your Course Resources also gives you a template and a real example of a Product Marketing Plan and student examples to review. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:

https://nu.libguides.com/c.php?g=201609&p=1325476

Your plan will include the following sections:

Executive Summary

Situation Analysis

SWOT/TOWS

Marketing Strategy

Marketing Promotion/Tactics

Financials

Controls

Implementation

Resources

To get started with your research, you can visit the NU Library’s marketing research guide:

https://nu.libguides.com/c.php?g=201609&p=1326621

If you need assistance with your marketing plan, please reach out to the NU library.

Requirements

Your paper will be 7-8 pages (or it could be longer). In the paper, explain your product and the other 4 P’s: promotion, place, and price. You will receive feedback from the Module 3 draft to complete in Module 4. Original work is expected, and grammar and spelling will be graded as well. If you would like to, you could work on a product/service from your current employment. If you cannot decide what to write on, you can also select a cause and create a fund-raising event for your product. Ask your faculty for help if you are still trying to decide on a topic.

Use APA format and 5 references

Please note that your Module 3 grade is based on the draft and that it is not a guarantee of a high grade on the final plan. Reviewing your feedback is recommended.