Is there an advantage to being a first mover? What drawbacks are there to pursuing a first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?
Tesla Case Study
Read the Tesla Case Below. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:
Click here to access the Tesla: Accelerating to Market case study (Fisher & McCabe, 2018)
https://nationalu.brightspace.com/content/enforced/69084-MKT602-10241-2401/files/Tesla%20Accelerating%20to%20Market%20Case%20(1).pdf
Questions:
1. Is there an advantage to being a first mover? What drawbacks are there to pursuing a first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?
2. Which product, or products, should Tesla focus on? What justifies your recommendation?
3. Is the tight association of Elon Musk with Tesla beneficial or problematic? Under what conditions might you change your assessment?
4. Is Tesla a technology or automobile firm and does the distinction matter?
5. The Tesla Semi is geared toward a very different audience than the rest of Tesla’s lineup. How should Tesla’s marketing strategy differ for the Semi?
Requirements
Write a Case Study Response (i.e., Report) that is 2-3 pages long answering these questions in your essay response. Please review the rubric as a guide and do not simply write a summary of the case. Make sure you cite any references used (in APA style) and submit your report before the deadline from your instructor. Original work is expected, and grammar and spelling will be graded as well.
Length: This assignment must be 2-3 pages (excluding the title and reference page).
References: Include 6 scholarly resources.
Grading
This assignment is worth 10 points and is due on Sunday. For more specifics on how this will be graded, refer to the rubric below.
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